OneCoast Rebrand

“OneCoast is too corporate. Corporate is not cool anymore. Personal and small is in.” -Survey Respondent 

OneCoast is an omnichannel wholesale sales and marketing company with a history of strong industry leadership. Good brands evolve. The wholesale gift industry looks different than it did 20 years ago. After a decade since the last rebrand, The OneCoast brand identity no longer reflected their values and business. 

Role: 

I led the OneCoast company rebrand to mirror their core values, target audience, and business strategy, including the brand identity, messaging, visuals, and voice for a cohesive experience. The history and strength behind the established brand needed not to be lost, just elevated!   

• Performed an in-depth brand perception survey to current customers

• Researched our target audience, their values, and buying habits

• Defined brand visuals, voice, and personality

• Coordinated with the marketing, technology, and showroom visual teams for a cohesive brand experience

In collaboration with: OneCoast CEO, President, Director of Showroom Visual & Leadership Team