Dogwood Charter School

Scope: Branding, Marketing, Admissions Support, Leadership

Tools: Adobe Creative Suite, Canva, Basecamp, Squarespace, Integrity6 Enrollment Platform

Dogwood Charter School is a K-8 public charter school located near Pittsburgh, PA. Inspired by Charlotte Mason, Dogwood Charter School cultivates curious minds and empowers students to become lifelong learners through a rigorous, joyful, and holistic education.

Role: 

As a Dogwood Charter School founding team member, I elevate school awareness through comprehensive identity strategies, including messaging, visuals, and voice. I also assist in the admissions process by reviewing applications and enrollment documentation for accuracy while maintaining confidential records and statistics to track student enrollment.

  • Aid in the design and development of marketing and branded materials.

  • Oversee the website design and maintenance at www.dogwoodcharterschool.org

  • Spearhead social media accounts and increase engagement, followers, and email subscribers.

  • Design and deploy targeted email campaigns to prospective and current families.

  • Communicate with families of prospective students to answer questions and provide information about the school.

  • Assist in creating processes and project management protocols.

In collaboration with: Founder, Staff, Founding Team, and Board of Trustees

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