Dogwood Charter School
Scope: Branding, Marketing, Admissions Support, Leadership
Tools: Adobe Creative Suite, Canva, Basecamp, Squarespace, Integrity6 Enrollment Platform
Dogwood Charter School is a K-8 public charter school located near Pittsburgh, PA. Inspired by Charlotte Mason, Dogwood Charter School cultivates curious minds and empowers students to become lifelong learners through a rigorous, joyful, and holistic education.
Role:
As a Dogwood Charter School founding team member, I elevate school awareness through comprehensive identity strategies, including messaging, visuals, and voice. I also assist in the admissions process by reviewing applications and enrollment documentation for accuracy while maintaining confidential records and statistics to track student enrollment.
Aid in the design and development of marketing and branded materials.
Oversee the website design and maintenance at www.dogwoodcharterschool.org
Spearhead social media accounts and increase engagement, followers, and email subscribers.
Design and deploy targeted email campaigns to prospective and current families.
Communicate with families of prospective students to answer questions and provide information about the school.
Assist in creating processes and project management protocols.
In collaboration with: Founder, Staff, Founding Team, and Board of Trustees